Copywriting
Walker Zanger, a luxury tile and stone company, launched its "Design Realized" campaign in 2019. The "Design Realized" campaign concept was created in-house as a collaboration between DRS & Associates and the Walker Zanger creative team. The goal was to position Walker Zanger as a source of aspiration and inspiration for interior designers, architects, and homeowners. The campaign curated four on-trend design styles and highlighted how Walker Zanger products can achieve those looks.
Alyson was brought in as a copywriting consultant to finesse campaign messaging and language for press communications, taglines, and supporting social copy. Her task was to provide written copy that simultaneously told the story of Walker Zanger’s “Design Realized” promise through the media and inspired a sense of creativity among Walker Zanger's primary customer audience: interior designers and specifiers.
Social video below was created for the campaign by Andre Pelos.
“That sense of resolve when you realize your design vision through tile, stone, and wood. Walker Zanger is a master at creating these moments.”
Storytelling
Reinforcing “Design Realized” messaging throughout the year, Alyson wrote editorial for strategic media placements, as well as internal product features, project spotlights, and designer case studies for the Walker Zanger blog. Additionally, she developed an inspirational brand narrative that told the story of Walker Zanger's heritage, values, vision for artistry, and mission to guide clients on their design journey.